When projects are created, associated assets and metadata can be pulled directly from the DAM, thus ensuring a bi-directional sync in updating assets. Team members can easily find content and associate it with projects when needed. The user interface experience is so seamless that all images, videos, documents, and other assets needed to create amazing experiences appear to be in one solution. The new native integration of Workfront and Experience Manager Assets Essentials (Adobe’s lightweight DAM) allows enterprises to adapt to this new digital age requirement at a faster pace by connecting the process of content and work management. Combined work and digital asset management solution is one of the best ways to ensure content velocity, create amazing customer experiences and manage the end-to-end lifecycle of every work asset. This new-age work model demands a shift of content production and digital asset management from operations in silos to cross-functional team collaboration. We spend a lot of time searching for the right assets for projects and publications. Adopting this new-age digital work environment creates challenges where different departments, teams, and content are disconnected and numerous digital assets and processes operate in silos.Ĭurrent digital assets storage solutions are outdated and are painful to operate, navigate, search, and find the right assets. Digitization and remote work flexibility has made project management and collaboration between teams a top priority for many organizations.
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